Currently, I'm leading the design vision and strategy at Ekvi, creating an AI-powered health companion for women across the globe.
Currently, I serve as the driving force behind the design vision and strategy at Ekvi, where we are revolutionizing the femtech industry with our AI-powered health companion tailored for women worldwide. In this dynamic startup environment, I thrive on the fast-paced nature of our work, where every day presents new challenges and opportunities.
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One of the aspects I value most about my role at Ekvi is the opportunity to wear multiple hats and be deeply involved in every step of the decision-making process. From conceptualization to execution, I am committed to ensuring that design remains at the forefront of our initiatives. In a startup culture like ours, agility and adaptability are not just buzzwords but essential qualities that I bring to the table daily.
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In addition, I take charge of each step of the design process, utilizing the methodology of the Double Diamond. Guiding the team through the stages of discovery, definition, development, and delivery, I ensure that our solutions are not only innovative but also deeply rooted in user needs and preferences.
I am dedicated to fostering a user-first approach within Ekvi. Understanding the needs and preferences of our audience is paramount to our success, and I continuously strive to integrate user feedback into our product development process. By championing a culture of empathy and innovation, I believe in creating experiences that resonate deeply with our users and drive meaningful impact.
A sneak peek of my day
Users
Creating user tests, researching user behaviour, leading focus groups and creating user flows.
Product
Ideating, planning new iterations, setting OKR's and making sure they are met.
Design
Solving problems by creating functional prototypes based on user research and data.
Stakeholders
Communicating effectively, re-defining briefs, and ensuring the design solution solves the right problem.
Engineers
Working closely with engineers daily to come up with the best ideas from a tech and design perspective.
Design System
Creating, keeping up to date, and developing the design system.
Data
Making sure that quantitative and qualitative data is collected, analysed and used in the right way